Comparison

Tenhaw vs AI boutiques

Most are strategy firms or build shops. We are neither.
Transformation record before the AI wave. AI boutiques: Often none
A decade, 12 case studies
Builds and owns adoption. AI boutiques: One or the other
Both, in one squad
Deep ML research bench. AI boutiques: Often yes
No, we partner

The short answer: Tenhaw or AI boutiques

The boutique AI consulting market splits roughly in two: strategy firms that produce excellent thinking but do not build, and build shops that ship impressive prototypes but do not change how the organisation works. Tenhaw sits deliberately between them: forward-deployed operators who redesign the operating model and ship the systems, backed by a decade of landing delivery transformation at HSBC, Microsoft, F1 and Anglo American. The UK firms a shortlist usually reaches are Faculty, Mind Foundry, Aiimi, Advancing Analytics, Kortical and Datasparq, each described below from its own published positioning. Several of them publish claims to systems already deployed and we do not: our agentic evidence is working proofs of concept, the flagship built inside a live regulated insurer and now being productionised.

That is the short answer. The call is where it gets specific to your decision.

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On this page
Credit where it is due

The case for other boutique AI consultancies

Weigh these first. They are real advantages, and on some programmes they are the deciding factor.

  • Strategy-led boutiques often have deeper research and sharper market framing
  • Build-led shops frequently have stronger pure ML and platform engineering benches
  • Many are cheaper than Tenhaw for a narrowly scoped piece of work
  • Specialists in a single vertical can bring domain knowledge we would take weeks to acquire

If their case is the stronger one for you, we will say so on the call.

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The decision

Which should you choose?

There is a real answer here, and it is not always us.

Tenhaw

is the right call when:

  • Your pilots worked and then failed to scale past the team that built them
  • You need the org design and the engineering handled by the same people
  • Adoption, not capability, is the thing that is actually blocking you
  • You need someone who has managed transformation politics inside a 100,000-person organisation
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AI boutiques

is the right call when:

  • You need a specific model built or fine-tuned and your operating model is not in question
  • You want market research or a competitive thesis rather than organisational change
  • You have deep vertical requirements (clinical, legal, quantitative) where domain specialists lead
  • Budget is constrained and the scope is one team rather than an organisation

If that is you, say so on the call and we will tell you the same thing. It is cheaper for both of us than finding out in month three.

Still weighing it? Thirty minutes usually settles which way it goes.

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Tenhaw or AI boutiques?it will say when it is not us
Describe your situation and I will tell you which way to go. If what you need is what other boutique AI consultancies do better, I will say so.

Prefer to talk it through? Ask us on a discovery call →

If you would rather ask a person than a panel, the call answers the follow-ups too.

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Side by side

Where the models differ

The differences that change what you get, rather than adjectives.

  1. 01

    Strategy firms versus build shops versus us

    Tenhaw

    We redesign the operating model and ship the systems, because separating them is why most agentic programmes stall. The operating model tells you which decisions move to agents; the engineering makes those decisions real; adoption work makes people use it.

    AI boutiques

    Strategy boutiques hand over a thesis and a roadmap and depart before implementation. Build shops deliver working software into an organisation whose roles, incentives and governance are unchanged, which is why the software often goes unused six months later.

  2. 02

    Track record before AI

    Tenhaw

    A decade of landing delivery transformation at HSBC, Microsoft, Sky, F1, Discovery, Greggs, Yondr and Anglo American, across twelve engagements written up in full, including a live agentic engagement, with checkable outcomes. Agentic transformation is a change programme with AI in it, and the change discipline is the part most firms lack.

    AI boutiques

    Many AI boutiques were founded after 2023. Strong technical benches, genuine enthusiasm, and frequently no experience of making thousands of people work differently, which is the part that fails.

  3. 03

    What happens when the politics start

    Tenhaw

    Managing the politics is an explicit part of the Embedded Agentic Lead role, not an unfortunate distraction from it. Transformations stall on incentives and territory far more often than on technology.

    AI boutiques

    Technical firms typically treat organisational resistance as out of scope, escalate it to the sponsor, and continue building. The sponsor was usually hoping the supplier would handle it.

  4. 04

    The UK firms a shortlist reaches, by name

    Tenhaw

    One thing: rebuilding how organisations work around AI agents, with the operating model, the engineering and the adoption in the same squad, informed by a decade of landing delivery transformation. We hold no research bench, we sell no product and no licence, and we take no margin on models or platforms. Our agentic evidence is working proofs of concept, the flagship now being productionised inside a regulated insurer. On a straight capability comparison against several of the firms opposite, we lose on deployed systems and on depth of pure machine learning.

    AI boutiques

    Six UK firms, described only as each describes itself, checked against its own site in July 2026. Faculty, London, positions itself around applied AI across sectors including defence, national security, health and financial services, and runs a fellowship programme that is a talent pipeline as much as a service line. Mind Foundry, Oxford, is a university spinout founded by Oxford machine learning professors, now leading with machine learning for defence and national security behind named products. Aiimi, Milton Keynes, sells its own platform alongside services and leads with enterprise data, search and governance. Advancing Analytics, London, is a partner-led data and AI engineering firm, an elite Databricks partner and a Microsoft advanced specialist, with its own accelerators. Kortical, London, describes itself as an AI platform and consulting business building enterprise agents end to end on its own platform. Datasparq describes itself as a UK data and AI consultancy covering strategy and implementation. Three of those six sell a product or platform of their own, which is a different commercial relationship from ours and not a worse one: it means part of what you buy keeps improving without you paying for it, and part of your architecture is theirs.

If one of those differences is the one that decides it for you, put it on the call.

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At a glance

Tenhaw and AI boutiques, dimension by dimension

Comparison of Tenhaw and other boutique AI consultancies across engagement dimensions
DimensionTenhawAI boutiques
Production agentic deployments to referenceNone in production yet: a regulated-estate proof of concept is productionising nowSeveral publish deployed systems
Own platform or productNo. We take no margin on licencesThree of the six named
Redesigns operating modelYesStrategy firms only
Builds and owns adoptionBoth, in one squadOne or the other
Owns adoption and changeYesRarely
Transformation record before the AI waveA decade, 12 case studiesOften none
Embeds with real decision rightsYesUncommon
Deep ML research benchNo, we partnerOften yes
Published pricingYesRarely

Some rows in that table go against us. They stay in it, because a comparison you cannot lose is a comparison nobody should believe.

Where the figures on this page come from
  • Faculty

    Read 26 July 2026. Source of the London base and the sector list, and of the fellowship programme running alongside the services business.

  • Mind Foundry

    Read 26 July 2026. Source of the Oxford base, the university spinout founded by Oxford machine learning professors, the defence and national security positioning and the named products.

  • Aiimi

    Read 26 July 2026. Source of the Milton Keynes base and of the platform-plus-services shape across enterprise data, search and governance.

  • Advancing Analytics

    Read 26 July 2026. Source of the London base and of the elite Databricks partner and Microsoft advanced specialist claims.

  • Kortical

    Read 26 July 2026. Source of the London base and of the platform-and-consulting positioning around building enterprise agents end to end.

  • Datasparq

    Read 26 July 2026. Source of the UK data and AI consultancy positioning covering strategy and implementation. Their homepage does not state a city, so this page does not either.

A table cannot weigh these against your situation. A call can.

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Procurement and assurance

What a small supplier can evidence

Scale buys an assurance position that clears legal without a conversation. We publish ours in full: what is in place, and what is not yet.

In place now
  • UK GDPR and Data Protection Act 2018 compliant, as a UK-registered company
  • DPA with sub-processor annex available for every engagement
  • 24-hour personal data breach notification, committed in the Data Processing Agreement
  • UK data processing by default, with EU residency available where an engagement requires it
  • Engagement sub-processor list published on the security page and annexed to the DPA
  • BS7858-standard personnel screening before client access
  • Delivery teams are two or three senior people, each one someone James Rooney has already delivered alongside
  • Named-tool-only policy for AI systems touching client data
  • Professional indemnity £1m, employers' liability £10m, public liability £1m, cyber £25k, legal expenses £100k
In progress rather than held
  • Cyber Essentials Plus: certification in progress
  • ISO 27001: gap assessment complete, certification targeted for 2027
  • ISO/IEC 42001 (AI management systems), under assessment, and increasingly the one clients ask for
  • SOC 2 Type II: will follow ISO 27001 where clients require it

If your supplier floor requires certification we do not hold today, that is a real reason to buy elsewhere. The full position, including the DPA and the sub-processor annex, is on the security page.

If procurement needs something this page does not evidence, ask and we will tell you whether we can produce it.

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Board paper

How to put this to your board

Four things you can lift straight into a paper. None of them is an adjective, and every one of them is published on this site before you ask for it.

  1. 01

    The price is published before the first conversation

    £44,000 fixed for the AI Readiness Audit, against the £150,000 to £500,000 a large firm typically prices an equivalent assessment at, our estimate rather than a published figure. The rate card behind our figure, and the large firms' own published framework rates, are on the pricing page, so the arithmetic can be checked.
  2. 02

    The engagement is contracted to end, and to leave a permanent team behind

    The exit date is agreed at kickoff rather than negotiated at the end, recruiting your permanent team is a stated deliverable, and you own all work product and code on payment.
  3. 03

    The people are senior, screened and not substitutable

    Everyone on the engagement is someone James Rooney has already delivered alongside, screened to BS7858 standard before any client access, and not substituted without your written agreement. A squad of three, so the people you meet are the whole team rather than the top of a pyramid.
  4. 04

    The assurance position is published, including what is not yet held

    Professional indemnity £1m, employers' liability £10m, public liability £1m, cyber £25k, legal expenses £100k, with certificates shared during onboarding. Cover levels can be increased for a specific engagement where your supplier standard requires it. Name the limit your supplier standard requires, on any call, and the increased cover is in place at that limit within three working days, with the premium priced into the engagement. Cyber Essentials Plus is in progress and ISO 27001 is targeted for 2027. The full position is on the security page.

Board optics is the one row in the triage table where we do not come out ahead. Ours requires a case, which is why the case is written down here rather than assembled on a call.

We will help you build that board paper on the call, whether or not you pick us.

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book a call

Let's talk about where your organisation is headed.

A 30-minute discovery call with James Rooney. We'll cover where your organisation sits on the agentic curve and which rung to start on. You'll leave with a rough scope whether you engage us or not.

most start with a fixed-price AI Readiness Audit · £44,000 · 4 weeks · working prototypes

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Questions buyers ask us

What makes an AI transformation consultancy different from an AI build shop?

A build shop delivers working AI software. A transformation consultancy changes how the organisation operates so that software is actually adopted: redefining roles, moving decision rights, rewriting governance and managing the resistance that follows. Most failed agentic programmes have working technology and an unchanged organisation.

How do we evaluate an AI consultancy?

Ask for named clients with checkable outcomes, not anonymised logos. Ask who specifically will be in the room and what they personally delivered. Ask what happened after they left the last three engagements. Ask whether they will publish a price. Ask what they would decline to do. Firms that cannot answer those five questions concretely are usually selling capacity rather than capability.

Why does prior non-AI transformation experience matter?

Because agentic transformation is a change programme with AI in it. The hard parts (moving decision rights, redesigning roles, managing incentive conflict, sustaining adoption past the initial enthusiasm) are the same problems delivery transformation has always faced. A firm that has never made ten thousand people work differently will meet those problems for the first time on your programme.

Is Tenhaw the cheapest option?

No. For a narrowly scoped technical build, a specialist shop will usually be cheaper and often better. Tenhaw is priced for organisation-level change where the operating model, the engineering and the adoption all have to move together.

Which UK AI consultancies should we shortlist alongside Tenhaw?

Six come up repeatedly, and they are different shapes rather than versions of the same firm. Faculty, in London, works across defence, national security, health and financial services. Mind Foundry, in Oxford, is a university spinout leading with machine learning for defence and national security. Aiimi, in Milton Keynes, sells its own platform alongside services across enterprise data, search and governance. Advancing Analytics is an elite Databricks partner and a Microsoft advanced specialist. Kortical sells an AI platform and consulting together. Datasparq covers strategy and implementation. Those descriptions come from each firm's own published material. Ask all seven of us the same three questions: who will be in the room, what the first paid engagement ends in, and whose repositories the code lands in.

What is the difference between an AI product company and an AI consultancy?

Who owns the thing at the end, and where the supplier's margin comes from. A firm selling its own platform has a commercial interest in your architecture running on it, which cuts both ways. Part of what you buy keeps improving without you paying for it, and part of your estate is theirs to version. Three of the six UK firms named here sell a platform or product of their own. Tenhaw sells no product, resells no models, platforms or licences, and takes no margin on any of them, so no part of your run cost is revenue for us. Having no compounding asset to amortise is one reason we are not the cheapest per day. Ask any supplier what you could change a year after they leave, without them.

Do we need a consultancy with its own machine learning research team?

Only if building or tuning models is the actual work. If you need a specific model built or fine-tuned and your operating model is not in question, a research-led firm is the better buy and we will say so on the call; for specialist modelling we partner. Where that is not the requirement, a research bench is rarely what unblocks a programme. The harder half is deciding which decisions move to agents, making those decisions real in working software, and getting people to use them. That is what Tenhaw sells, with the operating model, the engineering and the adoption in one squad of three senior people.

Should we hire separate firms for AI strategy and AI build?

Usually not, because the seam between them is where agentic programmes stall. Strategy boutiques hand over a thesis and a roadmap and depart before implementation. Build shops deliver working software into an organisation whose roles, incentives and governance are unchanged, which is why the software often goes unused six months later. Those three parts hold each other up. The operating model decides which decisions move to agents, the engineering makes them real, and adoption work makes people use it, so Tenhaw keeps all three in one squad. If you do split the work, decide who owns adoption, since the strategy firm has left by then and the build shop rarely treats it as in scope.

Does an AI consultancy need experience in our sector?

It depends on how much of the difficulty is domain knowledge. Where the requirement is deep vertical work, clinical, legal or quantitative, domain specialists lead. Several firms here point that way, with Faculty positioning itself across sectors including defence, national security, health and financial services, and Mind Foundry leading with defence and national security. Buy the specialism when that knowledge would take us weeks to acquire and your operating model is not in question. Where the blocker is that roles, decision rights and adoption all have to move, a record of making thousands of people work differently matters more, which is what a decade of delivery transformation at HSBC, Microsoft, F1 and Anglo American gives us.

Will an AI consultancy handle the internal politics for us?

Ask each firm on your shortlist directly, because the default answer is no. Technical firms typically treat organisational resistance as out of scope, escalate it to the sponsor and continue building, and the sponsor was usually hoping the supplier would handle it. The gap matters because transformations stall on incentives and territory far more often than on technology. At Tenhaw, managing the politics is an explicit part of the Embedded Agentic Lead role rather than an unfortunate distraction from it, and it draws on experience of managing transformation politics inside a 100,000-person organisation. Whichever firm you choose, ask where organisational resistance sits in their scope, since most technical firms will hand it back to you.

Is Tenhaw too new to trust with an agentic programme?

Weigh the record rather than the founding date. Behind Tenhaw sits a decade of landing delivery transformation at HSBC, Microsoft, Sky, F1, Discovery, Greggs, Yondr and Anglo American, twelve engagements written up in full with checkable outcomes, and a Portfolio Management Office built from nothing at Tecknuovo that governed 19 projects including HMRC, the MOD and Thames Water. Current agentic evidence runs to a two-week proof of concept inside a live regulated insurer, being productionised now, and more than twenty agentic products built through Velocity84, our build lab. Agentic transformation is a change programme with AI in it, and the change discipline is the half most technical firms hand back to you.

Do we need a Databricks or Microsoft partner for our AI programme?

Only if the hard part is platform engineering on that stack. Advancing Analytics describes itself as an elite Databricks partner and a Microsoft advanced specialist, and where your estate is built on those platforms and the work is deep engineering inside them, that certified depth is worth buying and we will say so on the call. Tenhaw is not a platform partner business, since we sell no product and no licence, resell nothing, and take no margin on models or platforms. No part of your run cost is revenue for us. What we bring instead is the operating model, the engineering and the adoption in one squad.

Should we run a paid trial with two shortlisted AI consultancies?

Sometimes, and if you do, give both firms the same problem, the same access and the same fortnight, then judge on what runs rather than on what was presented. The cost buyers underestimate is not the two fees, it is your own subject-matter experts answering the same questions twice while doing their day jobs, and they are the scarce resource on any agentic programme. The cheaper version is to buy one fixed-price piece of work from your first choice and keep the second warm. Our AI Readiness Audit is £44,000 for four weeks, standalone, ending in working prototypes, with no obligation to continue.

How do we tell if the blocker is capability or adoption?

Ask what would happen if the technology arrived tomorrow. If your teams could not build or run it, the blocker is capability, and the buy is whichever firm holds the depth your stack actually needs, in model engineering or in platform engineering. If something already works in a pilot and nobody beyond the team that built it uses it, the blocker is adoption, and more engineering will not shift it, which is where a decade of delivery transformation at HSBC, Microsoft, F1 and Anglo American earns its keep. Name the people whose job changes on the Monday after go-live, and name who has the authority to decide that it changes. If nobody can, capability was never the problem.

Does a consultancy's own AI platform get us live faster?

Often yes for the first working system, which is a real advantage and worth weighing. Three of the six UK firms named on this page sell a platform or a product of their own, and another publishes its own accelerators, so a workflow shaped the way their platform expects can be stood up quickly, and part of what you buy keeps improving without you paying for it. The trade is that part of your architecture is then theirs, and the run cost carries a licence. Tenhaw sells nothing of the kind, so what we build runs in your infrastructure under your policies, and the code and documentation are yours.

What mandate does an embedded AI consultancy need from us?

Real decision rights, which is the part most firms are never given. In practice that means a sponsor who spends time on it, the authority to redefine roles, move decision rights and rewrite governance, and access to the people whose day-to-day work changes. Without that you get a build shop outcome whatever you paid. Working software lands in an organisation whose roles, incentives and governance are unchanged, which is why so much of it sits unused six months later. Grant it and the work speeds up, because decisions get settled in the room rather than escalated. If you cannot grant it yet, that is far better known before you shortlist than in month three.

Can we trust a comparison written by one of the firms in it?

Not on trust, so check it. Everything this page says about Faculty, Mind Foundry, Aiimi, Advancing Analytics, Kortical and Datasparq comes from each firm's own published material, read in July 2026, with a link to the page it came from, and nothing here judges how good any of them is. Our own side is built to be checked the same way: published day rates, published engagement prices, an open-source engineering standard of 72 rules, and twelve engagements written up with the evidence basis stated on each. Then put the same questions to every firm on your list, ours included, and give most weight to whatever you could verify without the supplier's help.

We need enterprise search and data governance. Are you the right firm?

Probably not first, no. Aiimi, in Milton Keynes, leads with exactly that, enterprise data, search and governance, and sells its own platform alongside the services, so if the requirement is estate-wide search and the governance around it, that is a shorter route than buying a transformation squad. We fit somewhere narrower, building retrieval into the workflow it serves, permission-aware, running inside your own infrastructure, as part of moving a decision to an agent. If the search programme is really a first step towards agents doing the work, say so on the call and we will tell you honestly which order to run the two in.