The Digital, Data and Technology Playbook and the routes to market
Mandated for central government departments and their arm's length bodies on a comply or explain basis, with the wider public sector expected to take it into account. It governs how digital projects are assessed, procured and delivered, which makes it the document a supplier is measured against before anyone looks at the technology.
- What it requires of an agent
- Eleven policies, of which four decide the shape of an agentic programme: a commercial pipeline published well ahead of the work, a delivery model assessment with a should cost model, specifications that are outcome-based rather than prescriptive, and testing and learning where a service is delivered in a new way. The routes to market carry their own shape. G-Cloud 14 (RM1557.14) is a catalogue of cloud hosting, cloud software and cloud support. Digital Outcomes and Specialists 7 (RM1043.9) went live on 30 January 2026 as an open framework under the Procurement Act 2023, in four lots covering outcomes, capability and delivery partners, specialists, and user research, and every call-off runs through a further competition.
- Where programmes fall down
- A supplier writes an agentic proposal against a prescriptive specification the buyer was never meant to write, or answers a specialists lot with what is really an outcomes engagement, and the mismatch surfaces in the call-off rather than in the pitch. The other pattern is a proof of concept bought through a cloud catalogue as though it were software, then found to be a services engagement when the commercial team reads the terms.
- What our method does about it
- We ask which route the work will be bought through before we scope it, because an outcomes lot and a specialists lot produce different teams, different pricing and different evidence. Both of our entry rungs are fixed price and time-boxed, which is the shape an outcome-based specification is asking for.
Scope and responsibilities: Your commercial function decides which agreement and lot to use and whether the requirement is a covered procurement. We shape the delivery plan around that route. Available routes to buy Tenhaw can be confirmed on the call as frameworks reopen.