From website visitors: pages viewed, referring source, approximate location derived from IP address, device and browser characteristics, and interactions with the page including clicks and scrolling. Our analytics tooling is configured to capture interaction events automatically and to record browsing sessions, which means your mouse movement, clicks and navigation on this site may be recorded and replayed by us for the purpose of understanding how the site is used. From people who contact us or book a call: your name, email address, company, telephone number where provided, and the content of your enquiry or booking. From the case-study assistant on this site: the text of questions you type into it.
Vercel Inc. (website hosting and delivery; United States, with EU edge processing). Plausible Insights OÜ (privacy-focused website analytics; Estonia, European Union. Plausible sets no cookies and stores nothing on your device, so it runs for every visitor and is not gated behind the consent banner). Google LLC. Google Analytics 4 (website analytics; United States, standard contractual clauses). Mixpanel Inc. (product analytics and session recording, configured to use the EU data-residency endpoint api-eu.mixpanel.com). Cal.com Inc. (scheduling, when you book a discovery call). Anthropic PBC (processes the text of questions you submit to the on-page assistants, in order to generate an answer). RB2B (business visitor identification; United States. Where enabled, RB2B attempts to identify the company and, in some cases, the individual professional visiting this site, using your IP address and its own data sources. It is loaded only if you consent to analytics, and never otherwise.). Google Fonts is self-hosted at build time, so no request is made to Google when you load a page. A current sub-processor list for consulting engagements, including entity, location, purpose and transfer mechanism, is published on our Security page, annexed to our Data Processing Agreement and provided during supplier onboarding.