Case study

An AI Voice Insights platform projected to save 1.5M hours a year

Millions of hours of calls and meetings captured and never analysed. We led the proof of concept that turned that voice data into summaries, emerging themes and dashboards, projected to remove 1.5M hours of manual administration a year.

hours/year of admin removed (projected)
1.5M+
applied to enterprise voice data
NLP + sentiment
shipped, not theorised
PoC
The engagement in one paragraph

We led the proof of concept that turned millions of hours of unstructured voice data into automated intelligence.

Client
HSBC
Duration
3 months
Sector
Financial services and banking, United Kingdom and global
Engagement shape
Leading an AI Voice Insights platform inside HSBC's Innovation Portfolio.
The challenge

What we walked into

Across HSBC, millions of hours of calls and meetings were captured but never analysed. Insight about customers, inefficiency, and risk was buried in voice data while manual note-taking drained staff time. The task was to turn that data into usable intelligence with privacy, accuracy, and scale intact.

What we did

The work itself

Run against The Tenhaw Way, which is published in full and free to adopt without engaging us.

Joining the Innovation Portfolio to lead an AI-led Voice Insights platform, James translated business problems into deliverable AI capability, combining natural language processing, sentiment analysis, and entity recognition. We built prototypes that auto-generated meeting summaries, detected emerging themes, and surfaced real-time dashboards, while coordinating innovation, operations, and risk for adoption readiness.

Getting from a working prototype to a live platform inside a bank is not a modelling problem.
The outcome

What came out of it

hours/year of admin removed (projected)
1.5M+
applied to enterprise voice data
NLP + sentiment
shipped, not theorised
PoC

The proof of concept showed potential to remove 1.5M+ hours of manual administration annually and proved voice data could become a new source of business intelligence, shaping the bank's strategic direction on AI platforms.

Context

Why a buyer usually lands on this one

Written for the person arriving mid-programme with a question.

Voice is the largest unread dataset in most enterprises

Regulated firms record calls because they have to. Almost none of them read what they recorded. Insight about customers, inefficiency and emerging risk sits in an archive treated as a retention obligation rather than as an asset, while staff retype what was said in the meeting they have just attended.

Natural language processing, sentiment analysis and entity recognition applied across that archive change what is knowable: which themes are rising this month, which processes generate the most repeat contact, which conversations went wrong and how.

What the FCA's Consumer Duty asks of a system like this

Consumer Duty moved UK firms from evidencing process to evidencing outcomes, and it expects them to monitor and act on the outcomes retail customers actually get, including customers in vulnerable circumstances. Conversation analytics is one of the few places that evidence naturally lives, which is also why it is a governed use of personal data rather than an analytics side project.

The discipline the NIST AI Risk Management Framework would apply is worth borrowing whatever your regulator: measure the system in the conditions it will actually run in, including accents, line quality and code-switching, document what it is not fit for, and keep a named human accountable for the decisions it informs. A sentiment model performing measurably worse on one customer segment is not a technical footnote under Consumer Duty. It is the finding.

We were not engaged on Consumer Duty compliance, we did not implement the NIST framework, and we claim no regulatory expertise here. We coordinated innovation, operations and risk for adoption readiness, and the platform reached proof of concept.

The gap between proof of concept and production

This is a proof of concept. It demonstrated the capability, it shaped the bank's strategic direction on AI platforms, and the 1.5M hours a year is a projection from that proof of concept rather than a saving anyone has banked.

Getting from a working prototype to a live platform inside a bank is not a modelling problem. It is data protection assessment, retention and consent, access control over recordings, resilience of the pipeline, monitoring for drift, and an owner willing to be accountable for what the system says. That is what most enterprise AI is stuck in front of, and it is a large part of why we now sell an audit before a build.

Read this before you cite it

What this engagement does not claim

The same caveats the case studies hub carries, narrowed to this engagement so nothing here is a surprise to your analyst.

  1. 01

    Nothing here went to production.

    The HSBC Voice Insights platform was a proof of concept, and its 1.5M hours a year is a projection rather than a measured saving.

  2. 02

    Some of this was James, personally.

    Where an engagement was held as an individual role rather than delivered by a Tenhaw team, the narrative says James, not we.

Why we think it carries over

What transfers is the AI engineering itself: natural language processing, sentiment analysis and entity recognition applied to enterprise voice data inside a regulated bank, with innovation, operations and risk in the room from the start. What does not transfer is production. It reached proof of concept, the 1.5M hours a year is a projection rather than a saving anyone has banked, and nobody has run this at scale.

Where this would start today

Agentic Proof of Concept

Pick the workflow. Two to four weeks later, look at a working thing. Fixed price · £20k–£55k · 2–4 weeks.

What that engagement covers

Want the same thing, in your organisation?

A 30-minute call with James Rooney. We will tell you which parts of this we have done before and which we would be doing for the first time, and you will leave with a rough scope either way.

30 minutesWith James personallyNo obligation

Most organisations start with a fixed-price Agent-Readiness Audit · £30k–£90k · 6–8 weeks